We have been carrying out professional SEO for over 14 years, helping many successful companies grow through increased brand recognition, lead generation and sales via Google.
Specialists in SEO, PPC/Google Ads, Conversion Tracking, Conversion Optimisation.
We get your business to the top of Google.
We pride ourselves on the quality of our account management; we look after you personally.
A head in the Cloud Agency Limited – Terms of Business
All business is conducted and orders are accepted subject to the Terms of Business set out below. Terms of Business are changed periodically and only the latest Terms of Business apply as laid out here and referenced in the Company website, all emails, invoices and statements.
In these Terms: .the Company. means A head in the Cloud Agency Limited.
.the Customer. means the party to whom the products or services are supplied by the Company.
.Contract. means any quotation of the Company any order accepted by the Company and these Terms.
.Customer Property. means the Customer’s originals, artwork samples, software files or other materials supplied to the Company.
.Intellectual Property Rights. means all patents, trade and service marks, registered and unregistered designs, copyright, know-how, confidential information, trade or business names, applications for the foregoing and any other similar protected rights.
.Products and Services. means the products and or services supplied under the Contract.
.Third Party (Creative Works). means video, code, data, photography, illustrations or other contracted third party (creative) services or products.
These Terms apply to all orders placed by the Customer with the Company and supersede any previously published terms and conditions of business and override any terms and conditions stipulated or referred to by the Customer in its order or negotiations (unless otherwise expressly agreed in writing by a Director of the Company).
All quotations given by us are valid for a period of 30 days only from the date of such quotation (verbal or written). If the Customer’s order instructions differ from the specification understood when the quotation was given, the Company reserves the right to alter the price and/or terms of any quotations previously given.
Verbal instructions are accepted on the understanding that the Company cannot be held responsible for mistakes arising there-from.
The Company may subcontract any service it agrees to perform for the Customer, but will remain responsible for delivery and quality of goods/services supplied.
6. Standard of services
If for any reason the Products or Services supplied do not meet with the Customer’s reasonable satisfaction, the Customer must notify the Company in writing within 10 working days of the matter coming to the attention of the Customer, setting out in sufficient detail the matter complained of or the Customer will be deemed to be satisfied with the quality and standard of the Product or Services.
The client’s website and all content are the responsibility of the client. Any edits, additions or deletions of website content and/or functionality must be briefed to us in writing before work commences. Such work will be charged at our standard hourly rate unless agreed otherwise in writing, prior to work commencing. Website functionality testing is the responsibility of the client unless this specific service is requested from us by the client and a brief and cost agreed in writing. Website functionality testing can include all interactive functionality, forms/contact systems, downloads, menus and basic ‘site live’ testing.
7. Cancellation and Amendments
The Customer may by written request to the director (including email to the director) cancel or stop any and all plans, schedules, work-in-progress or monthly work and the Company shall take all reasonable steps to comply provided that the Company can do so within its contractual obligations to suppliers and other third parties.
Cancellation of SEO, Hosting & Support Contracts is 3 full calendar months’ notice.
Cancellation of Google Ads, PPC & Facebook Ads is 1 full calendar months’ notice as of accounts starting from August 2023 (previously 3 months’ notice).
Cancellation is only allowed on full and complete payment of all outstanding invoices.
In the event of any cancellation by the Customer the Company shall be entitled to recover from the Customer any external and internal charges or expenses incurred on the Customer’s behalf and to which the Company is committed and the Company’s fees covering the work already carried out on behalf of the Customer.
The customer may request amendments to the original specification and the Company will endeavour to comply with the Customer’s request. In these circumstances the Company reserves the right to adjust the price quoted to reflect the amendments.
Once a stage has been agreed and paid for, the budget is non-refundable, non-returnable in part or full.
Monthly maintenance/support work/budget e.g.; to maintain the integrity of the website monthly, does not roll-over.
Evidence of work is deemed to be satisfied by the content provided on Basecamp including rank reports, research reports and all comments and summaries. Any confidential IP such as how the company carries out its SEO work is deemed confidential and not to be provided in any claim as evidence of work as this would put both the company, its value and its other customers at risk.
Any deals to spread the payment of invoices and/or budget deals such as deferrals are rescinded upon cancellation of projects and invoices are updated and sent/resent accordingly.
All invoicing is set to ‘due upon receipt’. Any invoices already issued are due and any invoices not yet sent are sent within or near the notice period.
Any deals such as guarantees of SEO and or Ads performance are deemed null and void on cancellation.
The Customer removing or barring access for us or our agents, to essential accounts for SEO and/or Google Ads work does not effect the cancellation period or invoicing for that service.
A customer account that is delinquent by over 30 days can be cancelled at the company’s discretion, whereupon the standard cancellation notice period as per ‘7. Cancellation and Amendments‘ will come into effect immediately.
8. Third Party costs
The Customer is liable for all Third Party costs that the Company has incurred within its contractual obligations with suppliers and other third parties.
Third Party costs are non-refundable and Third Party supplies are non-returnable.
9. Ownership of copyright and other rights and materials
The Company shall retain the copyright in any material contained in any presentation made in competition with any other agency in the event of its presentation being unsuccessful or any other material produced speculatively by the Company and not used, whether or not in competition with another agency.
Third Party Creative works remain the Intellectual Property of the third party supplier or as agreed by the third party supplier and the Company.
The Customer shall be entitled to use such works for the purposes supplied under the Contract on payment of the agreed fees but this does not transfer Intellectual Property in the Third Party Creative Works. Additional usage or transfer of Intellectual Property in Third Party Creative works outside of the Contract is subject to prior agreement by the Company and payment of a fee to be agreed with the Company.
The Customer accepts sole responsibility for any claim of copyright infringement brought by a third party against the Customer’s use of Third Party Creative works outside of that permitted by the Company and indemnifies the Company for any losses or expenses it suffers (including legal costs) in relation to any such claim.
Where the Customer provides collateral including but not exclusive to images, sound, music, copy (.works.) that are to be reproduced by the Company or used in the completion of an order the Customer warrants that it is the proper holder of all copyrights attaching to those works.
All works, materials and collateral managed by The Company including but not exclusive to website, hosting, domain name (as registered), PPC/Digital Ads accounts as registered, online accounts, design, development, advertising, documents, copy are deemed to be owned by The Company until ALL outstanding invoices are paid in full or an agreed (by all parties) negotiated settlement is in place in writing.
Ownership, Title and Intellectual Property and Access for and to all materials and collateral including but not exclusive to website, hosting, domain name (as registered), PPC/Digital Ads accounts as registered, online accounts, design, development, advertising, documents, copy will remain with The Company until ALL outstanding invoices are paid in full or an agreed (by all parties) negotiated settlement is in place in writing. On this basis The Company reserves the right to suspend any or all services including but not exclusive to website, hosting, domain name (as registered), PPC/Digital Ads accounts as registered, online accounts, design, development, advertising, documents, copy until all outstanding invoices are paid in full or an agreed (by all parties) negotiated settlement is in place in writing. The Company reserves the right to place a statement of non-payment in place of suspended services.
10. Intellectual Property Rights Indemnity
Each party will indemnify the other against all costs, claims, demands, expenses and liabilities arising out of or in connection with any claim that the normal use or possession of the Products or Third Party Products by the Customer (whether used separately or in combination) infringes the Intellectual Property Rights of any third party.
Subject to the payment of the applicable licence fees the Customer shall be entitled to the non-exclusive use of the Company’s Software supplied under the Contract subject to the following: –
- The Software is subject to the copyright protection of the Company.
- The Customer shall not acquire any intellectual property or other rights, express or implied, in or relating to the Software, other than those specified in the Contract and this Section 10. The Company or its licensors shall retain all such rights.
- The Customer may make one copy of the licensed Software for archival or backup purposes. Any such copy of the Software is subject to the terms of the Contract and must display all titles, copyright, and restricted rights notices from the master copy.
- Unless agreed elsewhere in the Contract use of the Software is limited to installation and use on a single computer owned by the Customer.
- The use shall be restricted to that for which the Software is supplied.
- No Licence is granted for general reproduction resale or transmission.
- The Customer shall not directly or indirectly reverse engineer, disassemble, decompile or translate the Software, except and to the extent expressly allowed by applicable law.
- The Customer may not modify, adapt, rent, sell or create derivative works based on the Software in whole or part without the Company’s express written authority.
- Unless specifically authorized in the Contract, the Customer shall not rent, lease or sublicense the Software, provide third parties with access to the Software through a service bureau, commercial timesharing arrangement, or ASP arrangement, or use the Software to provide outsourcing or training services.
- The Customer will observe and comply with any other Licences provided with the Company’s Software.
- The Customer shall only be entitled to use Third Party Software supplied under the Contract in accordance with the Terms of the Licences for that Software.
- When the Company supplies Software or other computer-based materials it will deliver executable code that the Customer will have full rights to use subject to these Terms. The Company will not include source code, which is the Company’s proprietary information. The source code may be available for purchase by the Customer on payment of a separate fee to be agreed between the Company and the Customer. If the Customer wishes to purchase the source code they should inform the Company as soon as possible.
- On termination of any Software licence the Customer shall: (a) cease using the applicable Products, and (b) certify to the Company within thirty (30) days after expiration or termination that Customer has destroyed or has returned to the Company the Software and any Confidential Information.
This requirement applies to copies in all forms, partial and complete, in all types of media and computer memory, and whether or not modified or merged into other materials.
12. Accounts and Payment
Approved credit accounts are subject to settlement in full within thirty days of date of the invoice. In all other cases full payment is required with order unless otherwise agreed in writing by the Company.
All payments must be electronic. No paper payments will be accepted.
New accounts are opened subject to such criteria as the Company may from time to time determine. The Company reserves the right to charge interest at the rate of 5% per annum over the National Westminster base lending rate from time to time for late settlement of accounts.
Title to and ownership of all materials, Intellectual Property and moral rights in any work undertaken by the Company shall subject and without prejudice to the other terms set out herein at all times belong to the Company until all accounts relating to the Services have been paid in full by the Customer. The company shall be entitled to a general lien on all property of the customer in the Company’s possession until all sums due and payable to the Company by the customer have been paid.
Any mistakes made by accounts, on invoices, will be corrected and invoices resent with the corrections in place. The latest invoices (based on date sent) are the correct and legitimate invoices and all older invoices, with the same invoice number are considered null and void.
13. Guarantee and Exclusion of Company’s Liability
Subject to the terms set out below the Company warrants:
- That the Products will correspond with their Specification at the time of delivery and be free from defects in material and workmanship and;
- The Services will be provided with reasonable skill and care.
- In the case of Software that the disc on which the Software is recorded will be free of defects in materials and workmanship under normal use for a period of 90 days from the date of this Licence.
The Company shall not be liable under the above warranty: –
- Unless a claim for a defective Product is made within 10 days of collection by the Customer or delivery by the Company of the Products by returning all the Products in question with a copy of the written order;
- In respect of any defect or fault arising from fair wear and tear wilful damage negligence abnormal storage or working conditions failure to follow the Company’s instructions misuse or use of the Products by inexperienced or untrained persons.
- If the total price for the Contract has not been paid by the due date for payment.
- In respect of Third Party Products or materials in respect of which the Customer shall only be entitled to such warranty as is given by the Third Party Supplier to the Company.
The Customer expressly acknowledges that the use of the Software is at its sole risk. The Company does not warrant functions contained in the Software will be uninterrupted or error free.
Subject as expressly provided in these Terms all warranties conditions or other Terms implied by statute or common law are excluded to the fullest extent permitted by law.
Where any valid claim in respect of any of the Products which is based on any defect in the quality of the Products or the failure to meet specification is notified to the Company in accordance with these Terms the Company shall be entitled to replace the Products (or the part in question) free of charge or at the Company’s sole discretion refund to the Customer the price of the Product (or a proportional part of the price) and the Company shall have no further liability to the Customer.
Except in respect of death or personal injury caused by the Company’s negligence the Company shall not be liable to the Customer by reason of any representation (unless fraudulent) or any implied warranty condition or other term or any duty at common law or under the express terms of the Contract for any indirect special or consequential loss or damage (whether for loss of profit or otherwise) which arise out of or in connection with the supply of the Products or Services and the entire liability of the Company under the Contract shall not (except as expressly provided in these Terms) exceed the price of the Contract.
14. Customer Property
Whilst every care is taken in handling the Customer Property the Company accepts it on the understanding that this is entirely at the Customer’s risk.
Unless otherwise agreed in writing the Company’s liability if the Customer Property is lost destroyed or damaged will be limited to the replacement cost of the materials.
The Company advises the Customer to keep backup copies of all Customer Property and to insure Customer Property for the full value against all risks loss or damage.
The Company will co-operate fully with the Customer and will use all reasonable efforts to carry out the Services in an appropriate time and manner. The success of the Services will be dependent on the Customer making available all relevant information and by co-operating fully wherever necessary. The Customer agrees to give a clear brief and ensure that all facts and information given to the Company about Products or Services are complete and accurate and in no way misleading.
16. Confidential information
Parties hereby undertake to each other to keep confidential all information (written or oral) concerning the business and affairs of the others that they shall have obtained under the Contract or which it has been advised is confidential in nature save that which is trivial or obvious or already in its possession or is in the public domain other than as a result of a breach of this clause.
The Parties shall use best endeavours to prevent disclosure of confidential information in accordance with this clause.
We do not ever show articles that we post, or where we post them, to Customers, as they are posted on shared blog sites that, also contain articles for other Customers. Revealing any of this would break confidentiality.
The Customer agrees and undertakes to the Company that at no time during or within one year of termination of the Company’s appointment to provide the Products and Services will the Customer solicit or offer employment to any of the employees of the Company with whom the customer has dealt.
Delivery instructions undertaken will be adhered to as closely as possible but no responsibility can be accepted for delays.
19. Entire Agreement
The Contract constitutes the entire agreement between the Company and the Customer. No variations of or additions shall be of any legal effect and no employee or agent of the Company is authorised to make any representation binding upon the Company unless such variation or addition is made in writing and signed by a Director of the Company.
20. Force Majeure
The Company shall not be liable for any failure to perform the Contract due or principally due to any circumstances beyond its control including but not limited to inability to secure labour, materials, supplies or transport, scarcity of fuel, power or components, breakdowns in machinery, fire, storm, flood or Act of God, war, civil disturbance, strikes, lock-outs and industrial action in whatsoever form.
The Agreement may be terminated forthwith by written notice (including email and fax) from either party if: (i) the other commits any material breach of any of the terms of the Agreement and, if capable of remedy, shall have failed to remedy it within 30 days of receipt of a written request from the other party so to do, (such notice to detail the breach and to contain a warning of such party’s intention to terminate); or (ii) the other becomes insolvent or bankrupt or is otherwise unable to pay its debts as they fall due. All monthly work such as SEO, Hosting, Email and AdWords requires a notice period of 1 full calendar month due to services that A head in the Cloud Agency have paid for up-front. Project stages need to be taken into account when a cancellation is made; if a project/payment stage has been passed then that stage’s invoice, if raised, will need to be paid.
22. Suspension of backlinks
23. Project and payment stages
All projects have stages agreed at the beginning of each project and also noted on all invoices. Invoice stages match project stages unless otherwise stated at the beginning of a project. SEO projects always have the following stages for invoicing; Stage 1: start campaign, Stage 2: keyword research complete and initial target keywords agreed on a spreadsheet, stage 3: on-page SEO complete for agreed target keywords.
24. Non-Disclosure Agreements(NDAs)
All NDAs signed on behalf of A head in the Cloud Agency are only deemed effective if all invoices are paid. Non-payment of invoices voids all NDAs signed on behalf of A head in the Cloud Agency.
25. Governing Law
These Terms and Conditions and any questions, disputes or other matters relating to them shall be governed by and determined in accordance with the laws of England.
All work (and Ts & Cs) is subject to the development strategy of A head in the Cloud agency Ltd. and will change over time as we develop new ways to improve any or all services and working practices. This is especially true of SEO as we have developed a very smart system that requires and gets constant optimisation to be the best.