What are your online KPIs?
Key Performance Inductors are essential to set up and monitor for any business. You want to be sure each area of investment has a decent ROI and that you can monitor this yourself.
Online marketing is almost unique in this respect. You can see exactly what your investment in your website and your online marketing is doing for you, in pretty much any way:
- Visits to your website
- Performance of individual pages
- Performance of individual products
- Goals completed
- Conversion to a contact
- Conversion to a sale
We can set all this up for you and link your online systems together for a complete picture.
Clear and concise monthly reporting will show you your chosen KPIs with the differential from last month. Trends and actions for improvement as well as all online marketing activity can all be seen and reacted to.
You should be running your website like an automated 24/7 marketing and sales machine.